Folks
Folks
Folks
Category:
Lifestyle
Project Focus:
Brand Identity
Digital + Social
Bespoke Merchandise
Product Design (in development)
Category
Lifestyle
Project Focus:
Brand Identity
Digital + Social
Bespoke Merchandise
Product Design (in development)
Category
Lifestyle
Project Focus:
Brand Identity
Digital + Social
Bespoke Merchandise
Product Design (in development)
We were approached by the owner of Folks Barbershop to help launch their new business in a way that was faithful to their interest in style and their belief that barbershops should be inclusive, community spaces. We undertook extensive research and one-to-one workshops to establish core values and a subsequent creative concept that we developed into a full brand identity. We were also asked to create packaging concepts for the company’s product line, launching later in the year. The Folks identity takes cues from luxury fashion brands and was designed with the aim of reflecting the calm and inviting atmosphere of the shop.
We were approached by the owner of Folks Barbershop to help launch their new business in a way that was faithful to their interest in style and their belief that barbershops should be inclusive, community spaces. We undertook extensive research and one-to-one workshops to establish core values and a subsequent creative concept that we developed into a full brand identity. We were also asked to create packaging concepts for the company’s product line, launching later in the year. The Folks identity takes cues from luxury fashion brands and was designed with the aim of reflecting the calm and inviting atmosphere of the shop.
We were approached by the owner of Folks Barbershop to help launch their new business in a way that was faithful to their interest in style and their belief that barbershops should be inclusive, community spaces. We undertook extensive research and one-to-one workshops to establish core values and a subsequent creative concept that we developed into a full brand identity. We were also asked to create packaging concepts for the company’s product line, launching later in the year. The Folks identity takes cues from luxury fashion brands and was designed with the aim of reflecting the calm and inviting atmosphere of the shop.
One of the challenges we faced when creating an identity for Folks was the best way to highlight the diversity of the shop’s existing clients and the company’s LGBTQIA+ inclusivity. Prior to the shop opening, there were no existing photos of clients, so we were required to get creative in order to provide a genuine response to the brief. Our approach was to illustrate a set of portraits to exemplify Folks’ target audience, framed by mirror shapes and used alongside the company motto, “We are the company we keep.” The illustrations were used on social assets, loyalty cards and as an artistic accompaniment to the full brand suite as symbols of Folks’ core messaging.
One of the challenges we faced when creating an identity for Folks was the best way to highlight the diversity of the shop’s existing clients and the company’s LGBTQIA+ inclusivity. Prior to the shop opening, there were no existing photos of clients, so we were required to get creative in order to provide a genuine response to the brief. Our approach was to illustrate a set of portraits to exemplify Folks’ target audience, framed by mirror shapes and used alongside the company motto, “We are the company we keep.” The illustrations were used on social assets, loyalty cards and as an artistic accompaniment to the full brand suite as symbols of Folks’ core messaging.
One of the challenges we faced when creating an identity for Folks was the best way to highlight the diversity of the shop’s existing clients and the company’s LGBTQIA+ inclusivity. Prior to the shop opening, there were no existing photos of clients, so we were required to get creative in order to provide a genuine response to the brief. Our approach was to illustrate a set of portraits to exemplify Folks’ target audience, framed by mirror shapes and used alongside the company motto, “We are the company we keep.” The illustrations were used on social assets, loyalty cards and as an artistic accompaniment to the full brand suite as symbols of Folks’ core messaging.
"I knew Reason For Being was going to add value and character to the brand I was hoping to create, but I was still blown away by their approach to the work itself. Their attention to detail was rivaled only by their professionalism, and at every step of the process I was met with kindness, care and enthusiasm. What they have created has added invaluable weight to my business."
Ryan Searle, Owner - Folks Barbershop
"I knew Reason For Being was going to add value and character to the brand I was hoping to create, but I was still blown away by their approach to the work itself. Their attention to detail was rivaled only by their professionalism, and at every step of the process I was met with kindness, care and enthusiasm. What they have created has added invaluable weight to my business."
Ryan Searle, Owner - Folks Barbershop
"I knew Reason For Being was going to add value and character to the brand I was hoping to create, but I was still blown away by their approach to the work itself. Their attention to detail was rivaled only by their professionalism, and at every step of the process I was met with kindness, care and enthusiasm. What they have created has added invaluable weight to my business."
Ryan Searle, Owner - Folks Barbershop
Credits:
Design & Art Direction: Reason For Being
Photography by Lewis Crutchley
With thanks to Ryan Searle
© Folks Barbershop
Credits:
Design & Art Direction: Reason For Being
Photography by Lewis Crutchley
With thanks to Ryan Searle
© Folks Barbershop