Homegrown is a brand new, multi-venue music festival showcasing the talent of the best artists and musicians from Brighton. At a time when unsigned artists and small labels face a battle to survive and meaningful boycotts have seen cancellations of other festivals, Homegrown aimed to shine a light on the prodigious talent that despite everything, still prevails. For its inaugural year, the one-day festival featured over 50 bands in 6 venues across the city and was a sold-out-success. We were approached to create a full Homegrown identity - from logos, posters, social artwork, wristbands and merchandise - that centered on a logotype inspired by old postcards from the south coast of England and a colour system reminiscent of 1970s gardening manuals.